Per Variety, Vogue World Milan held its annual fashion show on Tuesday, with an invitation-only red carpet that included Michael B. Jordan, Dakota Johnson, Dua Lipa, and Irina Shayk. The show, themed around Italian craftsmanship in the age of artificial intelligence, was livestreamed worldwide for everyone who could not get in.
The Group Hug. That is the event. A room in Milan where the entry requirement is being invited by a magazine, and the output is a room in Milan where five famous people stand near each other and smile at a camera that was not for them. The word ultra-exclusive in the headline is doing the work of the entire production budget. Exclusivity is not a door. Exclusivity is a caption.
This year's theme is a tribute to the human hand versus the rise of AI, which is the fashion industry's answer to everything. The future is made by the hand, the hand is ours, and you will all pay for it. There is a ballet by Roberto Bolle. There is a livestream to the public, because a private event no one sees is just a party that cannot get into itself.
The math is beautiful and nobody is winning. The celebrities get the photo, the photo gets the word exclusive, the word gets the magazine, the magazine gets next year's invite list. No one purchased anything. The hand made the future, the future is a rope, and the rope is the line where you stand.
YOUR TURN: If the livestream is for the public, who is the event actually for?
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