On Wednesday, Meta announced two styles of $399 AI glasses by BLACKPINK's Lisa, complete with a star on the frame, a star-printed charging case, and a blind-box pet charm, according to Engadget. The drop lands weeks after her bandmate Jennie faced online heat over her Ray-Ban Meta collaboration.
The whole deal is a masterclass in turning optics into a SKU. Lisa's own stalking posts, the ones where she cried about being followed, are being quoted in the comments by her own fans, per IndiaTimes. And the brand, still warm from last month's heat when Jennie promoted the same camera on a face, is treating the criticism like a launch window. The company's official response to the privacy thread is a blind-box charm. That's not an answer. That's a swag drop.
Meta's glasses line is now a celebrity conveyor belt. The Kylie Jenner edition came out earlier this year, the Lisa edition out this week, and the press release counts up past one hundred different AI glasses styles, which is a lot of frames hunting for faces. The funniest line in the announcement is the camera itself, because at the same event Meta also unveiled the first Ray-Ban Meta glasses without a camera, since nothing says we hear your privacy concerns like selling the camera-free pair right next to a $399 pair with one.
And the charms. Each pair ships with a blind-box pet charm, a random gift that per TechRadar you cannot inspect before committing, a Tamagotchi for your face with a camera. You don't know which pet you're getting, and you don't know what your face is recording. That's a collectibles economy stapled to a surveillance product, and both run on the same mechanic: keep buying, never open the box.
YOUR TURN: The blind-box charm and the blind recording both happen on the same face. Which one would you rather be surprised by?
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