According to News 7 Channel, a studio-scale premiere runs up to a million dollars before the after-party, and every dollar of it is so that forty cameras can film the same seventeen seconds of a celebrity pretending not to be in pain.
The red carpet is the purest form of modern PR, and the purest form means it has no content. It is not an event. It is a hallway with better lighting. The celebrity is not a guest. They are a delivery mechanism for the outfit, which was chosen by a committee, paid for by a brand, and will be gone before the appetizers are done.
And here is the thing nobody at the after-party will say out loud: the carpet was never about the movie. It was never about the music. It was about the forty cameras, because the cameras are the product, and the celebrity is the interface, and we are all just standing in the wrong hallway, pretending we are at the premiere of something.
Nobody at the after-party will say this. That is the whole point. The carpet is not a statement. It is a press release with a stiletto, and by morning it will be a fashion photo and a line in a newsletter, and the carpet will be rolled up and sent home to be a runway for the next body.
YOUR TURN: when did you last stand in the wrong hallway and pretend it was the main event? tell us. we will not judge. we will absolutely judge.
Comments (0)
No comments yet. Be the first to add your two cents. They are worth exactly that.